mimPD x Vans - Concept Design
2022
Concept design and my vision on what a collaboration design between OH MY GIRL member Mimi (미미) and Vans would look like.
In this project, I have utilized both a pre-made mockup for the Vans Authentic, as well as created my own mockup based on images of the shoe directly from Vans' website using smart objects.
I chose to create a design with the Authentics as they are a huge part in Mimi's style and thought it would be interesting to see her have a unique design that incorporates the logo for her Youtube channel, ë°ˆPD.
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The insole features her logo on the right foot, and OH MY GIRL's logo on the left. The OH MY GIRL logo could also be found on the shoe tongue. The upper features text which spell out "PD", and on the left shoe, the text is from her rap from their song Checkmate. The sole features a purple lining as she also become known for her purple hair in their music video for Nonstop.​
The design of the shoe is split in half to distinguish the outer-facing part of the shoe. The inner pattern incorporates designs from previous exclusive merch which can be seen in her mimPD Instagram, along with OH MY GIRL's official logo and an emoji which she has in her Youtube channel. I also chose to use shades of blue as she had also used this color in her previous merch.
The pattern for the inner facing side of the shoe.